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WSI Internet Marketing News

WSI Launching Strategy to Help Revolutionize the Graphic Communications Industry

- World's Largest Internet Consulting Firm offers its Lucrative Internet Marketing Solutions to the Graphic Communications Community -

Toronto, Canada, January 31, 2008...WSI (We Simplify the Internet), a global leader in delivering the highest level Internet Marketing Solutions to businesses of all sizes, is offering to share its expertise with members of the Graphic Communications Community. WSI has taken the initiative and developed this strategy in response to the numerous enquiries WSI receives, and the overwhelming response at the Graphics Canada show in Toronto, Canada in early November 2007. Through their collaborative efforts WSI will help Graphic Communication Professionals increase their services, grow their businesses and strengthen their relationships with existing clients.

"Traditionally Graphic Communication Professionals have been the go-to guys for their client's branding, marketing, designing and printing requirements. Then came the Web, and clients began diverting more and more of their marketing budgets from print collateral to developing a Web presence. I believe WSI provides an elegant, affordable solution that will help the Graphic Communication Professional maintain their ‘expert' status with their clients while becoming an Internet Marketing Consultant" says Terry Kozachenko, Development Director of Graphic Communications at WSI.

According to Kozachenko, in today's highly competitive environment, professionals in the printing (graphic communications) industry have to stay current and that includes trends and best practices of the Internet space. "Seems simple to me, a page is a page. Does it really matter if they're output CTP, to a digital press or the Internet? All the same ideas, concepts and techniques that printers have been using for centuries apply to the Internet," Kozachenko says. "WSI wants to help secure the special relationship between a Graphic Communications Professional and their client. We believe developing a franchise relationship with WSI will provide individuals in the industry with the tools they need to stay on top of the fast-changing trends of Internet Marketing. Simply put what WSI is offering to the printing (graphic communications) industry is a shrink-wrapped solution that will extend their businesses into the Internet development/consulting realm, backed up with years of experience, all at a fraction of the cost of developing the operations on their own."

Currently, there is no number one brand supplying Internet solutions in the Graphic Communications Industry. WSI wants to be that brand. "We have high expectations for the potential of the Graphic Communications Industry, and WSI plans to be very aggressive in our selection and development of franchise partners," says Daniel Lattanzio, VP Franchise Development. "We're going to help applicants realize their goals and provide them with an opportunity to participate and profit from what WSI sees as a revolution in the industry."

Ron McArthur, president of WSI, says, "We are very proud of what WSI, as a team, has been able to accomplish. All our efforts and initiatives are geared toward ensuring the success and profitability of our franchise network. We continually hear the success stories from our franchisees in the field, and it is exhilarating being in a position to offer our experience and success to an industry as vital as Graphic Communications. We are eagerly anticipating a long and mutually rewarding relationship with the Graphic Communications Community."

About WSI – we simplify the Internet: With a network of over 1800 offices in 87 countries, WSI is the leading provider of Internet solutions to small and medium sized businesses the world over. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. For the 8th consecutive year, WSI has been featured in Entrepreneur Magazine's Franchise 500, and is rated first in its category as the # 1 Internet Business. WSI offers its franchisees one of the most complete and comprehensive training and certification programs available anywhere today. As well, a dynamic ongoing support program is custom tailored to meet the unique and individual needs of each new franchisee. WSI franchisees (Internet Marketing Consultants), both men and women of all ages, come from a wide range of backgrounds. Like a modern day architect, the job of each WSI franchisee is to assess their clients' business needs using WSI's patent-pending Internet Solutions Lifecycle™ system. Each client's Internet Solution is then customized to both reduce business overheads and increase revenues.

WSI Bags 3 Awards in Web Marketing Association’s (WMA) WebAward

-WSI Achieves Excellence in Travel, Home Building and Healthcare Industry Verticals-

Mississauga, Canada -September 28th 2007- The world’s leading provider of Internet Solutions to small and medium sized businesses with over 1500 offices in 87 countries - WSI, bagged awards of excellence at the 2007 WebAwards organized by the Web Marketing Association (WMA). Since 1997, the Annual WMA Awards recognize outstanding achievements in the field of Web design and development. WSI was rewarded with three 2007 WebAwards for achieving a Standard of Excellence in the Travel, Home Building and Healthcare industries. These prestigious awards reaffirm WSI's premier position in the advanced and fast-paced Internet industry.

The WebAwards recognized WSI for its remarkable development and design work over several websites developed for various organizations and institutions. The Standard of Excellence Website recognitions went to the sites developed by WSI Internet Consultants together with global WSI production centres, Voloper Creations Inc. for POCruises.com (Travel) and CornerstoneDesignNJ.com (Home Building), and Infolink for MilleniumSmile.com (Healthcare Provider).

Ron McArthur, president, WSI said, “Considered the Internet's premier award competition, each submission competes based on seven specific criteria, including design, innovation, content, interactivity, copywriting, ease of use and use of technology. Global leaders such as Disney, UPS Whiteboard, Honda, FedEx and more annually compete to be awarded with a WMA WebAward. This year, we showcased excellence on behalf of our WSI Consultants by submitting seven outstanding WSI sites for the WMA WebAwards. We are absolutely thrilled and very proud that three out of the seven WSI submissions have emerged winners in their industry categories.”

He went on further to congratulate the individuals responsible for developing the award winning websites, “…WSI Consultants Bruce Dunnan (New Jersey, USA) and Mehboob Janmohamed (Alberta, Canada) and WSI production centres, Voloper Creations Inc and Infolink for bringing great honour to WSI by winning these WebAwards. ” Mehboob Janmohamed, WSI Consultant remarked, “Winning a WMA WebAward demonstrates that the WSI certification and training program really prepares us to deliver a quality product to our clients. That, together with world class WSI Production Centers, allows us to be ahead of the wave. We can continue to innovate and stay competitive, helping our customers lead their industries too.”

The greatest honour for the company, however, is the extremely positive feedback that WSI receives from its clients. P&O Cruises, a UK based company , for instance, says that its website developed by WSI boasts a simple yet effective design radiating the spirit of holiday adventures, easy-to-navigate architecture, robust corporate branding, and easy-to-handle administrative tools for its staff to manage bookings and update online information. As a result, the company owns a praise-attracting and now also award-winning site offering numerous benefits to its end customers.

WSI customer, Millennium Smile, a Canadian healthcare provider specializing in Comprehensive Aesthetic Dentistry is committed to improving their customers’ smiles. They feel confident that their new website developed by WSI Consultant Mehboob Janmohamed will bring more smiles to their customers due to its aesthetically pleasing design, richness of informative content and simple to navigate site structure.

For New Jersey, USA based Cornerstone Design, having a website that matched and reflected its supremacy in the home building and design field was critical. WSI Consultant Bruce Dunnan was able to deliver the kind of Internet solution that not only met the company’s expectations but, more importantly, offers Cornerstone Design’s customers the same comfort they experience when visiting the company’s showroom.

WSI truly stands for we simplify the Internet. Ron McArthur explains, “By simplifying the Internet, WSI is helping businesses to grow their e-business through improved operational efficiencies, reduced costs and increased profits utilizing our affordable, custom built e-business solutions. At WSI, the focus is on the ABCs of Internet Marketing Success™; the A being Affordable Web Solutions, B is Building Targeted Traffic and C is Converting More Customers Online.”

WSI Amongst Success Magazine’s “Ten Franchises We Love”

Feature story lauds company’s efforts to serve global SME market.

Industry leading business service publication, Success Magazine has featured WSI in their current story “Top Ten Franchises We Love”. The feature story lists the top 10 franchises across all categories that are “buzzing by the competition to become industry leaders”.

The article highlights the fact that “with so many big corporates serving other big corporates, it's refreshing to see a company catering to the little guy.” It goes on to explain how WSI helps small and medium-sized companies develop and grow e-solutions through the use of leading-edge technologies. Capturing WSI’s value proposition and niche in the Internet consulting and services industry, the article says, “With its patented Modular Development Technology, WSI creates impressive-looking web sites on a small-business owner's budget, and it's able to deliver less expensively by pooling resources and spreading costs across a large global network of certified Internet Consulting professionals.”

Ron McArthur, president, WSI says, “We are very proud of what WSI as a team has been able to accomplish in the last year. All our efforts and initiatives are geared towards ensuring the success and profitability of our franchise network. We continually hear the success stories from our franchisees in the field, but it's exhilarating when the world recognizes the great progress we've made as well.” He further adds, “Our ranking as #42 in Entrepreneur Magazine's Annual Franchise 500 issue this year was exciting enough but this latest top 10 ranking by Success Magazine, a business publication with over a 100 years of publishing experience, is something to really be proud of.”

The large WSI network that Success Magazine mentions in its feature story is actually spread across 87 countries with over 1500 WSI Internet Consultants serving the needs of the dynamic and growing global SME market. This is a significant achievement for the Canadian based Internet Solutions company that begun operations little over a decade ago. WSI continues to expand its network in order to provide Internet Solutions for more small and medium sized (SME) companies to profit from their online businesses.

Seeing increasing demand for business-focused websites that could be deployed quickly, without sacrificing quality or features, WSI has invested significantly in the advanced WSI Modular Development Technology™ (WSI MDT™). Through extensive customer research the company identified the features that majority of all businesses need for an effective website. Working closely with business partners and its e-Marketplace suppliers, WSI has built an entire library of these components in advance so they’re ready to go when needed. Using WSI MDT™, WSI Consultants can quickly develop a wide variety of website solutions using any combination of these features. Less production time means less cost to clients. At WSI, the focus is on the ABCs of Internet Marketing™; the A being Affordable Web Solutions, B is Building Targeted Traffic and C is Converting More Customers Online.

WSI’s growth over recent years has been phenomenal, not just in numbers but in the increased value of its franchise offering. As a franchisee reaping ongoing profits, Craig Alvey, a successful WSI Internet Consultant in the US says, “I am very pleased with the feature story in Success Magazine. It is in a way, recognition of the combined efforts that all of us are making in the WSI network to fortify and strengthen the small and medium sized business market by enhancing its online profitability. It feels great to know, all over again, that I made the right choice in selecting a winning franchise like WSI!”

About WSI – we simplify the Internet:

With a network of over 1500 offices in 87 countries, WSI is the leading provider of Internet solutions to small and medium sized businesses the world over. Headquartered in Toronto, Canada, WSI provides affordable Internet related services and technologies that deliver maximum return on investment for businesses. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.

WSI Ranks #1 Internet Business Franchise Eighth Year in a Row

Top Honors in Entrepreneur Magazine's Franchise 500 Listing for 2008

TORONTO, ONTARIO--(Marketwire - Jan. 7, 2008) - Maintaining its long-standing top rankings, WSI, the world's largest Internet consulting firm ranks for the 8th consecutive year as the #1 Internet Business in Entrepreneur Magazine's 2008 Franchise 500 listing. The coveted position in Entrepreneur's "Best-of-the-Best" features WSI at the top in the Technology category. Additional honors in this year's listing rank WSI amongst the "Top Ten Home Based", "Top 30 Global" and "Top 50 Overall" franchise businesses.

With a network of over 1500 WSI franchisees (Internet Marketing Consultants) in 87 countries and growing steadily, it is no surprise that the company is also mentioned as one of the "Fastest-Growing Franchises" in the Entrepreneur listing. Ron McArthur, president WSI says, "In today's high-tech economy, we offer one of the few 'white collar' franchises available anywhere today. We are delighted with the latest Entrepreneur listing which is testimony to our leadership position and our efforts to constantly enhance the same." WSI franchisees benefit from one of the most complete and comprehensive training and certification programs available anywhere today. A dynamic on-going support program is tailored to meet the unique and individual needs of each new franchisee. "This, coupled with a highly effective mentoring system has allowed our franchisees the greatest success in the shortest amount of time," Ron emphasizes.

WSI's international franchisees are at the forefront of the opportunities the Internet offers to business owners, which changes the way the world does business. WSI delivers thousands of Internet marketing solutions to small and medium sized businesses annually. WSI Consultants are trained to deliver a results oriented Internet Marketing System driving targeted traffic to their client's websites and creating greater customer conversion for them. McArthur says, "Our message to the SME market is that whether or not you use diverse Internet marketing methods like pay-per-click advertising, landing pages, viral marketing campaigns, etc., you can always think of your website as your primary marketing vehicle. The job of each WSI franchisee is to assess their clients' business needs using WSI's patent-pending Internet Solutions Lifecycle(TM) system. Each client's Internet Marketing Solution is then customized to both reduce business overheads and increase revenues."

WSI is committed to the profitability of its franchise network and the SME business world. Its ongoing corporate initiatives towards this goal contribute to the company's long-standing and continuing excellence in the industry's most well recognized franchise listing. Recognized by entrepreneurs and franchisors as the most comprehensive listing available, Entrepreneur Magazine's Franchise 500 in its January 2008 issue reveals for the 29th straight year the latest top-ranking franchise companies in North America and WSI is proud to achieve the rankings that it did in this latest listing.

WSI, the World’s Largest Internet Consulting Company, Honors the Best of the Best Websites

WSI announces winners of second annual WSI Web Awards in Orlando, Florida

Mississauga, Canada, October 05, 2007 --(PR.com)-- WSI (We Simplify the Internet), the world’s leading provider of Internet solutions to small and medium sized businesses with over 1500 offices in 87 countries, is pleased to honor the winners of the second annual WSI Web Awards at their global Excellence and Innovation Conference in Orlando, Florida held on October 1-3.

The website winners in the categories of Best Product Showcase, Best Industry Application, Creative Excellence, Best WSI Business Edge Site, Best Non-English Site and Best Overall Website are exceptional examples of industry best practices, which showcase the WSI Consultants’ expertise in providing Internet related services.

WSI introduced the WSI Web Awards in September 2006 with the first awards ceremony being held in Las Vegas, Nevada. The goal of the awards program is to showcase the best of the thousands of Internet solutions created each year by WSI Consultants using customized services and products of the WSI e-Marketplace Production Centers and Authorized Suppliers.

Ron McArthur, president of WSI said, “WSI is very proud to honor our customers, Consultants and Production Centers who partnered together to develop websites that work. Our Consultants help businesses create an online presence that builds them targeted traffic and converts more customers by using specialized Internet marketing services.”

This year has been an exceptional year for sites demonstrating WSI Consultants’ abilities to create solutions for all types of organizations globally. The winners include:

The Best Product Showcase award was given to sagegardenstyle.com, built by WSI Consultant Marybeth Fruge and the WSI e-Marketplace Production Center, Gratus Business Solutions. This online store offers products for outdoor living sourced throughout the world. Many of their products are handmade in small artisan shops showcasing an appreciation of the history and tradition of skilled crafts and cultures.

The Best Industry Application award was given to pafilia.com, built by WSI Consultants Alan and Tina Winning and the WSI e-Marketplace Production Center, GTO. This fresh and vibrant website showcases Pafilia Property Developers' experience in the Cypriot housing market, allowing visitors to truly discover Cyprus through Pafilia.

The Creative Excellence award was presented to beaverbooks.ca, designed by WSI Consultant Chris Murray and the WSI e-Marketplace, Voloper Creations Inc. The site demonstrates excellence in branding, layout, and aesthetics and showcases Beaver Books’ line of children’s resources. The youth and vitality of Beaver Books’ products is effectively demonstrated with the use of pop-up images and eye-catching colors.

The award for best WSI Business Edge site was given to gulfislandswaterpark.com, a site designed by WSI Consultants Keith and Ron Haggerty and the Production Center, Aiyra Technologies. This site was recognized for being the most creative and innovative site designed using the WSI Business Edge platform, a standardized solution within WSI’s trademarked Modular Development Technology™.

The winner of the Best Non-English website was zedny.org, an exemplary website designed for an Arabic audience that shows excellence in originality, ease of use and innovation. WSI Consultants Mohamed Bamatraf and Moustafa El Shenety designed this site using the Production Center, Vidushi InfoTech. Zedny.org also won the award for Best Overall Website as it is an exceptionally well-designed site that demonstrates best of class creativity, layout, functionality, and client- and industry-focused best practices.

WSI had hundreds of site submissions to be considered for the 2007 WSI Web Awards. Each site was scored and ranked by a team of WSI site auditors, who created a short list of the top sites, resulting in 38 nominations. To be eligible for awards, the site must have been developed within the WSI e-Marketplace by a certified Consultant and Production Center Partner. Sites were then voted on by the global community of 1500 plus WSI Consultants to determine the winners.

WSI wishes to congratulate all the winners of the second annual WSI Web Awards.