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Light Manufacturing Internet Marketing Case Study
Software Sales Internet Marketing Case Study
Golf Internet Marketing Case Study
Basement Remodeling Internet Marketing Case Study
Old Site
New Site
We used landing page concepts not only to analyze key words with faster conversion; but also to finalize our creative design.
Our Strategy
Based on our research and benchmarking strategy we have been able to increase our client’s overall traffic by 32% in just 4 months.
Using our benchmarking results we have been able to increase their organic position as noted below as well as their conversion rate from approximately 1.75 to an average of 7.6% within that time frame using different landing pages.
The new site is targeted for early October so we will be taking down some our current landing pages and are in the process of developing a couple of new ones as this has proven to be key in driving results test, refine, test and refine.
The following list is a sampling of our keywords with previous and current Google positioning.
| |
P=Previous position |
C=Current ranking |
| EMR |
200+ |
140 |
| EMR software |
50 |
25 |
| Electronic medical record |
230 |
151 |
| Electronic health record |
100 |
77 |
| Cardiology emr |
114 |
20 |
| Family practice emr |
325 |
9 |
| Internal medicine emr |
357 |
34 |
Current conversion rates are:
Paid 5.5% Conversion Rate
Organic 10% Conversion Rate
Site Average 7.6% Conversion Rate
These conversion rates are based on a site visitor reaching the “contact us form”. We expect their conversions to increase with our new short form which will appear on key product pages in an effort to capture additional leads which is in their new site.
Since April 07 to date, their organic traffic has increased 32% overall, while their organic Google traffic has increased 65%. Previously, the primary traffic method was direct entry; however, Search Engine traffic is now the primary source of traffic. Branded search still accounts for 25% of site visits. The number of new visits has increased 25%.
In addition to their SEO/PPC we have been increasing their presence through PR and industry forums/blogs such as EMRupdate which recently promoted an interview with their CEO and Founder.
Diesel Power Products
Pasco, Washington, USA
http://dieselpowerproducts.com/
Business Objective:The objective was to produce and provide a very detailed, complex and user friendly e-commerce solution. This was accomplished by detailing through a tactical plan every detail of the shopping experience as well as other functionality of the site.
Our Solution: When the client bought the business, it came with a very poorly designed and limited site. He wanted a fully functional, dynamic, interactive and easily administered site. He wanted to feature all products in an easy to search cart, to provide information on the products and the industry and numerous ways for client contact and interaction. WSI provided all of the services required for this client, including template design, logo design, and installed various modules such as an e-marketer, shopping cart, document management system, etc.
Results: The client has more that quadrupled his sales and profit since the site launch. His average monthly sales are in the high five figures. Current trends will have sales of over six figures monthly realized in the next few months.
Conspicio Limited
Kingston 5, Jamaica
www.caribbeanischool.com
Business Objective:The objective of the site is to provide online learning to Caribbean students studying for the Caribbean Examination Council (CXC) exams. Revenue will be earned from student registration and ad revenue.
Our Solution: WSI developed a new website for the client, which included – GLS (e-learning system), forum, banners, blog, online registration (e-commerce). The following services were also provided – search engine optimization, pay per click, site maintenance and Web analytics. The main goal is to grow site membership which will generate instant revenue and to generate consistent traffic to attract advertisers.
Results: The client has already begun to see a return on his investment. The site is now averaging 2 member registrations per day and generating just under 15,000 visitors per month. Most (34%) of the website traffic is generated from organic results (SEO) followed by PPC (29%) and referral (23%).
Nexlogic
San Jose, CA
www.nexlogic.com
Business Objective: Nexlogic had a website, but it was under-performing. They wanted to increase the number of leads generated by the site and better educate their target audience about their products.
Our Solution: Website technology and design upgrade, pay-per-click and search engine optimization services, email marketing, link building and banner ad campaigns.
Results: Nexlogic went from having no search engine ranking to 1st page ranking for its targeted keyword. They saw a 300% increase in visitor traffic and 400% increase in leads.
Nisim International
Brampton, ON
www.nisim.com
Business Objective: Nisim had a website, but wanted to improve its conversion rate.
Our Solution: WSI e-Commerce package, search engine optimization and pay-per-click services.
Results: Over 18% increase in visitor traffic conversion and sales of $24,000 in just 46 days.
