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Social media is defined as media created by the participation and contributions of real people. Social media represents an evolution of referral-based networking. It’s nothing new; in fact, it started long ago. What’s diluting the true definition of social media in the online marketplace today is all of the hype surrounding online communities. People communicate with one another in a completely new way through the power of social networks. In essence, the engine is the people.
There are significant obstacles when implementing a new social media strategy, but there can also be significant successes. Conversion is always at the heart of any marketing campaign, and what WSI Social Media, powered by Yovia, has proven is that the power of social capital far outweighs any other driver to conversion. This new paradigm requires companies to remain strategic and pragmatic when choosing a new social media campaign.
The cost-savings.
Can be huge, as communication tools are now accessible and available to a worldwide audience. Some forms of social media include: blogs, forums, virtual worlds, news aggregators, microblogs, podcasts, mashups, wikis and social networks. Despite the varied options, one thing remains universal: It’s absolutely essential to have a reputable influence when engaging participation in dialogue from a community.
Buzz is important.
It can lay the groundwork for successful campaigns in almost any industry. A podcast alone can contribute to millions in revenue, if it’s genuine and real. The goal is to engage with relevancy and not simply through interruption messaging. Engage and create good advocates through applying the principle of the “long tail,” focusing on niche content instead of widespread popularity.
Building relationships.
Engaging potential customers is the way to push any message forward. Blogs written by real people with real opinions are highly effective at giving a true portrayal of a community’s response to a product or service.
Predicting a successful viral marketing campaign.
How does WSI Social Media, powered by Yovia, define Social Velocity?
The 4 C’s.
Through the 4 Cs of Social Velocity (Content, Connections, Community and Conversion), WSI Social Media and the Yovia engine can predict whether something will go “viral” and determine what is necessary to help a product or service achieve organic growth.
How can WSI Social Media, powered by Yovia, ensure that a client is in the best possible position before starting a social media campaign?
WSI Social Media’s use of Yovia technology offers a snapshot into the community’s reception of offerings. This happens through a Social Velocity test. WSI Social Media and the Yovia engine look at the sharing of conversation, brand perception, engagement, tone of digital dialogue and relationships, and from there, we determine qualitative results. This is a measurement of the community’s involvement.
WSI Social Media, powered by Yovia, also looks at the downloads and installs, membership, real market share, sales/new leads/qualified subscribers and site ranking to determine the quantitative measurement of a potential client’s web presence.
Advantages of Social Media Marketing:
o Inexpensive implementations
o Ongoing campaigns can change and evolve based on community response
o One click media: all data needed is in one place
o Loyalty: giving expert advice and having two-way discussions
o Communities that instill trust and build relationships
o Increase in marketing/PR efforts; viral effects are substantial
o Search optimization: multiple locations of content and credibility that are link-centric
o Blogs grow and so does business
o Content gets views
o Creates and engages interest within communities
o Individuals create the content and determine value; customers determine brand value
o Videos, blogs, collaboration, podcasts and conversation determine social value
Why it’s important to leverage Social Media in Marketing:
o Brand awareness
o Research
o Quality conversion
o Announcements of product/service launches
o Customer retention and loyalty
o Communication with Partners
o Sharing of Ideas and Expertise
o Communication of a company-wide initiative/cause
o Media relations
o Growth of customers by behavior
o User reviews
o Information on demand
Contact Us today to start your Social Media Evaluation (SVE) to determine how WSI Social Media can work for your business.
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