Free Social Media Strategy Kit
Internet Marketing Fast Facts
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According to eMarketer, the most popular online activity among US Internet users is search (94%)
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In 2010, most channels will continue to see a decrease in growth, while Internet marketing will continue to remain the channel of choice and increase by 15.2%
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This year, marketers will spend $23.42 billion advertising online, and by 2011, this number is projected to reach almost $27 billion
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Though TV ads still consume the largest piece of the advertising pie, Internet adspend in the US has surpassed print advertising, including channels like radio, magazine and outdoor advertising
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In 2009, $20.34 billion was spent advertising online in the US, and this year, that number is projected to increase to $23.42 billion
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A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009
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Facebook.com registered over 39 million unique visits in September 2008. Making this social media site one of the most visited in the world.
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In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009
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Youtube.com registered more then 142 million people who watched an average of 80 videos per viewer in July 2008.
- Socialmediastatistics
Social Media in Chicago -
A Trend or Opportunity?
Five years ago, most people would never have predicted the exponential growth of social media channels. Social media in Chicago and beyond has blown up and continues to show exponential growth each quarter. It seems like everyone is on Facebook – from your grandmother to your favorite restaurant and everyone in between. But is social media in Chicago the right fit for your business?
Download Our Free Social Media Strategy Kit and Learn How You Can Implement a Successful Social Media Strategy Today.
Our Chicago social media and internet marketing firm can help you decide by considering the following factors:
• Industry: When determining which type of social media strategy in Chicago is most appropriate for your business, we begin with your industry. Most industries are a great fit for social media, but each unique industry needs a unique mix of social media sites and profiles for maximum success.
• Clients: Are your clients other businesses? Then LinkedIn is a great place for you to be. Are you a retailer? Facebook offers great apps like “Places” and tremendous opportunities to drive sales through special offers. Once our Chicago internet marketing firm has a clear picture of your clients, existing and potential, we can help you connect with them through social media Chicago channels that they are already using.
• Objective: What is your ultimate goal for social media in Chicago? Are you hoping to boost sales? Just want to stay in touch with existing customers? Based on what you are hoping to accomplish, our Chicago internet marketing experts will come up with a plan to help you achieve your goal.
Social media in Chicago is rarely the beginning and end of any successful internet marketing program. It seems to function best as one piece of the internet marketing puzzle. Here’s an example:
Step 1: A potential client finds you through a Google search (thanks to a successful SEO campaign) or clicks on an advertisement on the same search page (pay per click).
Step 2: The prospect looks at your website and decides not to contact you right away, but before they leave your site they sign up for your mailing list (email marketing) and/or follow you via social media channels (Twitter, Facebook, etc).
Step 3: Your potential customer continues to receive updates from you via email and social media channels, so you are staying in front of them (social media, email marketing).
Step 4: Once they are ready to make a purchasing decision, they act either directly or indirectly through these combined internet marketing efforts and contact you (conversion).
Step 5: Perhaps most importantly of all, you continue your relationship with your customer after the transaction has been completed via social media and other internet marketing efforts. This gives you an opportunity to receive feedback or reviews as appropriate and encourage repeat sales.
Social media in Chicago is not a “one plan fits all” type of internet marketing solution. A good Chicago internet marketing firm will meet with you to really understand your unique business prior to recommending a social media Chicago plan.
Take advantage of our FREE Social Media Strategy Kit. This can help you to create a focused, custom tailored solution social media strategy for your company. Or Contact our Chicago internet marketing firm to learn more about how social media in Chicago can help your business.