Mobile Marketing & Advertising Solutions
Mobile SEO and Mobile Marketing Campaigns
Is Your Company Being Found Via Mobile Devices?
Mobile marketing is expected to grow as fast as social media in the coming years. Make sure your company is found with the latest mobile technology.
Mobile Marketing - The Next Frontier in Online Marketing
According to eMarketer, mobile marketing is expected to increase by 43% each year over the next couple of years with expected mobile marketing spend by companies in the US to reach $1.19 billion in 2012 and $1.7 billion in 2013 and beyond. Mobile is not the "next big thing" it's already here.
More then 3 out 10 mobile users recall seeing or hearing mobile ads on their mobile devices in 2010, and with 5.3 billion mobile users worldwide, that adds up to a lot of people (176 million people) that are ready for companies to market to.
Get a Free WebScan and Site Performance Audit and see how mobile marketing can be integrated into your business.
Is Your Company Being Found Via Mobile Devices?
Mobile marketing is a relatively new concept in online marketing but it is quickly being implemented by the top companies in each industry. With mobile versions of websites popping up each day, companies are scrambling for ways to generate more traffic, increase brand awareness, and provide a better user experience to consumers via mobile devices.
Mobile marketing can no longer be ignored by companies that wish to succeed with online marketing. Statistics by eMarketer suggest that mobile video, mobile search and mobile display will dominate mobile advertising as mobile messaging may see a decrease in spending in the years to come.
Mobile SEO and Google Mobile Marketing
You may not have noticed, but most major search engines, including Google, now have mobile versions of their main search engines. Mobile search engines actually have different bots and algorithms than those used for traditional computer based searches. The mobile search engines evaluate your website on how well it will render on a mobile device, and rankings are partially determined by this factor. A number of other mobile criteria typically goes into each mobile search engines algorithm to determine raking for a particular keyword. How well is your site performing via mobile devices?
You may understand traditional "seo" or "search engine optimization", and the same principles now apply to mobile search and mobile seo. Most small and medium sized businesses do not have a mobile friendly version of their site, nor have they optimized their site correctly for mobile devices. WSI can help you lay out a mobile SEO strategy that gets results. We make sure your mobile site version is compliant with most major mobile devices and optimized to generate mobile organic search traffic and provide the right user experience for your prospects and customers using mobile devices.
Contact WSI Today for a Free WebScan and Performance Audit to see how mobile SEO can fit into your existing marketing strategies.
Mobile Display and Pay Per Click
When Pay Per Click marketing and Display Marketing was first in its infancy, Cost per Clicks (CPC) were relatively inexpensive. Many companies made a lot of money before this form of advertising became extremely popular. As PPC and Display became more popular, cost per clicks have steadily increased, for most businesses, each and every year.
Mobile PPC and Mobile Display are still considered a new form of marketing by most, and tremendous opportunities exist for businesses to market via mobile devices. Cost per Clicks are typically far less then traditional computer based searches and for at least the next few years, paid mobile marketing could be a huge asset and market driver for companies looking to get lower cost traffic. But not so fast - don't even think about driving paid mobile marketing traffic to your existing non-mobile friendly website. Specific landing pages have to be setup to convert paid traffic on mobile devices. WSI will help you design and implement a successful mobile paid search and mobile display campaign.
“There are more than 200 million active users [40 percent] currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice as active on Facebook as non-mobile users.” – Facebook official statistics (January, 2011).
You can't ignore mobile opportunities for your business anymore. It's time to put your company at the forefront of mobile technology and ensure long term success.
Contact WSI for a Free Consultation to determine the best strategy for your mobile marketing campaigns.