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 Internet Marketing Fast Facts

  • According to eMarketer, the most popular online activity among US Internet users is search (94%)

  • In 2010, most channels will continue to see a decrease in growth, while Internet marketing will continue to remain the channel of choice and increase by 15.2%

  • This year, marketers will spend $23.42 billion advertising online, and by 2011, this number is projected to reach almost $27 billion

  • Though TV ads still consume the largest piece of the advertising pie, Internet adspend in the US has surpassed print advertising, including channels like radio, magazine and outdoor advertising

  • In 2009, $20.34 billion was spent advertising online in the US, and this year, that number is projected to increase to $23.42 billion

  • A recent survey reveals only 38% of small businesses already have a company website. And 32% of these respondents are planning to spend more time and more money on building a company website in 2010. – Source eMarketer Dec 2009

  • Facebook.com registered over 39 million unique visits in September 2008. Making this social media site one of the most visited in the world.
    - Socialmediastatistics

  • In 2010 US Advertisers are expected to continue the shift from TV to online video. Leading to a tipping point for online video ads, American advertisers in 2010 will spend $0.13 per hour of internet video viewing for each $0.12 they spend per hour of TV viewing. -Source eMarketer, Dec 2009

  • Youtube.com registered more then 142 million people who watched an average of 80 videos per viewer in July 2008.
    - Socialmediastatistics

 



 

Maine SEO Providers - Not All Agencies Are Created Equal


We’ve been hearing a lot of rumors about SEO providers in Maine offering Maine SEO for $150 or less per month. This is troubling for a couple of different reasons, but the main reason is that if your internet marketing in Maine provider is doing your Maine SEO correctly, it cannot be done for that price. Think about it...if it only took an $1,800 investment per year to rank on page 1 of Google, we would all be wealthy beyond imagination.

See how your website is performing by requesting our FREE WSI WebScan.

 


Here are the major components of a good Maine SEO campaign, so you can assess your Internet Marketing Maine provider:


1) Keyword Research: A good Maine SEO campaign includes extensive keyword research during the initial stage of your plan and ongoing monthly keyword monitoring and reporting. Keep in mind that your internet marketing Maine provider may suggest keywords that surprise you, but they have insight into what users are actually searching for on a monthly basis - not what you assume they are searching for.

Additionally, your Maine SEO plan should be dynamic and constantly changing as search trends and volume are adjusted throughout the months. A popular keyword in your industry this month may not be as popular next month, and your internet marketing partner should understand that. This is particularly important if your business has a seasonal component, as many Maine businesses do.

2) Competitive Intelligence: Part of knowing how to define your company through its Maine SEO plan is by knowing what your competitors are doing and how to differentiate your strategy from theirs. If you are competing for the same or similar keywords, your Maine SEO campaign has to supersede theirs to secure prime front page search engine real estate.

3) On-Page Optimization: This means optimizing the pages in your existing website so that search engines can easily pick up your content and keywords. While the content is important, writing for the web (and search engines) is a unique skill set which is a must-have for the administrator of your Maine SEO campaign. It is important to strike a balance between writing good quality content and keyword rich content. If you are working with the correct Maine internet marketing agency, these two writing styles do not have to be mutually exclusive.

4) Website Structure & Design: Your website needs to be user friendly, of course, but it also needs to be search engine friendly for an optimum Maine SEO campaign. This means making sure that all the page titles, meta tags and descriptions and other items that the major search engines use to determine content are SEO friendly and that the structure of the pages flows. This is increasingly complex depending on the number of pages your website has.

5) Off Page Optimization: A good Maine SEO campaign focuses on the stuff you can see on the pages of your website, but doesn’t neglect the things top search engines look for off-page. Off page optimization is often called “link-building”, because it refers to how the search engines rank your website’s inbound and outbound links.

6) Reporting: This is perhaps the most important part of your Maine SEO campaign – the results! If you are going from no SEO plan, the initial stages of your campaign will likely show tremendous results, which will begin to level off after the first several months. However, you should still continue to see steady growth and results because a good internet marketing Maine provider will build out your campaign in a way that it snowballs, continuing momentum past those first few months.

7) Monitoring, Consulting, and Maintenance: As outlined previously, the best Maine SEO programs are dynamic and regularly updated. Not only do internet trends change, but search engines are constantly tweaking with the algorithms that they use to determine page rankings. A first page Google ranking one day does not guarantee the same placement the following day. By hiring an experienced internet marketing partner, you can ensure that you have a team working to maintain your hard-earned keyword rankings.

This is a very basic overview of the work that goes into a good Maine SEO campaign. Each of these steps require very detailed processes executed by internet marketing professionals. Now that you have a broad idea of the work that goes into a good SEO campaign, do you really think any internet marketing provider can possibly execute all the above steps on a regular basis for only $150 per month? We thought not.

If you are interested in finding out more about the best Maine SEO campaign for your business, contact our team today at 1-877-999-9741 and simply ask to schedule a Free Consultation. We have an office in Downtown Portland, Maine and we are here to help Maine businesses succeed online. Whether you are a local dentist or large manufacturer, we have the internet marketing solution to help your business. We specialize in creating SEO solutions for small to medium sized businesses so they can focus their attention where it needs to be – running their business.