WSI Adworks Display Marketing
Are You Where Your Audience Is?
WSI Adworks Display Marketing expands your reach online and provides valuable solutions to your marketing challenges. Don't compete, dominate your competition.
WSI Local Adworks Display Marketing
Are you where your audience is looking?
WSI Adworks Display Marketing expands your reach online and provides a valuable solution to your advertising challenges.
What is Display Advertising?
You already know that Search Engine Advertising through WSI Local AdWorks is extremely effective in reaching people who are ready to buy. Display Advertising, on the other hand, is an effective way to brand your business with top-of-mind awareness that persuades people to make a purchase.
WSI Local AdWorks Display uses more targeting than ordinary Display Advertising or traditional methods (like newspaper advertising) and complements a consumer’s Internet experience. WSI Local AdWorks Display ads are tailored to people in your service area who meet your target demographics and are interacting on sites that are related to your product or service. As a result, they become more relevant to the consumer and more effective for your business.
How does Display Advertising differ from Search Engine Advertising?
In a nutshell, Display Advertising:
- Reaches consumers who are spending their time “surfing” the Internet.
- Combines text and imagery for a single, compelling message.
- Remarkets your message to consumers who have already visited your site through a Local AdWorks Search or Local AdWorks Display ad.
- Reaches consumers based on their location, demographics, browsing interests and what type of content they’re viewing.
- Reaches consumers most likely to need (and purchase) your product or service better than traditional brand advertising.
What do you get with Local AdWorks Display?
Local AdWorks Display is our way of taking Digital Display a step further by using advanced techniques like:
- Remarketing - We put your display ad in front of people who have previously visited your site to recapture their interest.
- Geo-targeting - We show your ad to people in your area based on their geographic location.
- Engagement-based Optimization - We steer ad dollars towards the sites that are most cost-effective in bringing people to your business.
- Contextual targeting - We can display your ad on sites featuring topics related to your product or service.
- Demo-targeting - We can display your ad on sites that target specific demographics such as gender and age.
- Premium site placement - For maximum visibility, we get you on national sites that feature bigger and better traffic - but only show your ad to local visitors of those sites.
How do you build brand awareness?
We place you in front of potential customers who are surfing on popular sites like ESPN.com, CNN.com, BusinessWeek.com, LinkedIn.com, ReadersDigest.com, MensFitness.com, and many more. We have made arrangements for your display ads to appear on web sites and portals that Americans spend 90% of their time.
How do your make your audience remember you?
Not only do we help you build brand awareness in the online marketplace, we also help you capture buyer consideration by re-marketing your brand to users who have already been to your site. By using our re-marketing strategy, your business will follow the prospect to the major sites we have in our network, and re-market display ads to that prospect. It's an affordable way to stay in front of your prospect and also make your company appear to be the dominate player in your business.
How do you know which sites will work for your brand?
We steer ad dollars towards the sites that are most cost-effective in bringing people into your business.
How do you monitor the effectiveness of your advertising?
We can set you up with 24/7 access to review password-protected campaign reports online summarizing your results, including impressions, visits, web events, and more.
Contact WSI today to learn more about WSI Local Adworks Display marketing.