Custom Landing Page Strategies

Internet marketing has completely changed the way businesses reach their prospects, and marketers face an increasingly complex challenge of how to gain consumers’ attention (and gain it FAST).  With only 3 seconds to make a strong enough impact on the prospect to get them to stay on the website, you need a perfectly crafted custom landing page to prevent them from hitting BACK and moving on with their search. Consumers attention spans are short and with other sites easy to visit, they won't stick around for long.

Before	After 20% Conversion Increase

With our strong belief in sharing our knowledge to promote more effective and responsible Internet marketing, we make it our duty to keep abreast of leading-edge technologies and techniques that drive profitable traffic to our clients’ websites. In today's fast changing market space we truly believe that “the Internet is the Marketing Engine of the 21st Century”. In this scenario, landing pages have become one of the most popular and effective testing grounds for  seasoned marketers to gauge the result of targeted offers.

A landing page is not vastly different from a corporate website. However it is a specialized page that visitors are directed to once they've clicked on a link, an offer, a banner ad, a search result or any other generic URL that they have heard of in a TV commercial, radio ad, a viral campaign or an email newsletter. The page is usually tightly focused on a particular product or service with the aim of getting the visitor to buy or take some form of action rapidly that will lead ultimately  to a sale.

With today’s customer who has a limited memory ‘bandwidth’, WSI’s experience shows that every successful landing page must answer the following key questions:

• What is the offer and where is it placed on the page?
• Who is the target audience?
• Do the keywords you're marketing align well with the landing page?
• Why are they interested, and why should they take further action?
• How do they get started?
• Do you make it easy for them to contact you? Simply having your email address listed isn't going to cut it!

The design element is a important  consideration when creating landing pages as it  can hugely impact the overall acceptance and decision making process. The copy of your landing page must speak with the visitor in a way that not only grabs their attention but also motivates them to make a decision to stay on the site.

A landing page helps convert online traffic and we take that extra care when consulting with our search engine marketing clients to guide them through the process of marketing their products and services effectively. Landing pages work especially well for Pay Per Click marketing and can greatly improve converson and squeeze more out of your marketing budget.

We make you aware of how site visitors respond to a particular call to action. Varied responses and data about visitor behavior is collected in a systematic manner. Based on detailed analysis of this data, we then recommend and implement Internet marketing techniques to further enhance the visitor experience and convert more targeted traffic.

To have us implement a landing page strategy and enhance your online marketing plan please contact us today.