WSI Blog - Internet Marketing Tips and Strategies

Blogging is a great way to drive traffic to your website and to share your product and industry knowledge. However just because you publish a blog does not guarantee you a reader following. Follow the tips below to improve the success of your blog.

1. Narrow down your target audience
Blog readers are looking for something specific. They may frequent multiple blogs on the same topic in order to stay on top of current trends in their area of interest. Look at your products and services and determine who you are ultimately trying to reach. Then you can share with them your industry expertise and current market trends.

2. Give them valuable information
Determine what information your audience would find valuable. If you're a home builder your reader might enjoy some building tips to cut down on heating costs. Blog readers will come back if you continue to educate and inform them. Immerse yourself in your industry trends and share that knowledge through your blog.

3. Speak the language
Write your blog as if you were speaking to your audience. If you write a medical blog and your audience is made up exclusively of medical professionals then feel free to use technical jargon. However if your medical blog will be frequented by potential patients make sure you aren't speaking over their heads. If they can't understand your content they won't continue to read your blog. 

A recent study by Internet Marketing software provider Hubspot, determined that business blogs with more posts generate more leads. Business blogs with 0-11 posts, on average, generate 3 leads. A considerable jump occurs when a business blog has 12-23 posts, up to 10 leads on average. The biggest leap in lead action takes place when a blog reaches the 52 post mark and generates 23 leads.

Each blog post generates a new content page on your site.
FYI - You need to be blogging from your domain name and not from Wordpress or Blogger (or any of the other blogging sites available). This is really important to understand. You can integrate some of these blogging tools directly onto your server, or use an integrated solution like WSI eFusion with a built in blog module. If you are blogging from your domain name, you are building the overall size and depth of your site. The goal is to become a “resource” site for your domain name (Google designates sites as “Resource Sites” when they reach the 100 page mark).

Each new post is an opportunity to drive traffic and build site depth.
Blog posts can drive new organic traffic direct from the search engines, and fast. Blog posts can get indexed by search engines very quickly, often times quicker then your other content. Even if your post doesn’t generate a lot of search traffic you are still providing your users with relevant information which will position your company in a different light vs. your competitors who offer very little information about their industry. Blogging effectively really can be a great differentiator.

Search engines love content.
and each post will build upon each other. Before you know it, you could potentially have 30, 50, 100 blog posts filled with lots of good information for you and tons of spider able content with keywords for the search engines. Not to mention when using an RSS feed (Really Simple Syndication), people can subscribe to your blog and get notified automatically when you update your blog, and easy share your content throughout the internet. Content syndication can help build back-links to your site and improve overall PR (PageRank).

The internet marketing industry is constantly changing, and WSI is excited about the newest change in our services - the evolution of social media into social velocity. We have found that to effectively take advantage of everything social media has to offer, you have to take it viral. Many small and medium sized business owners don't have the time or the expertise to accomplish this. WSI's Social Velocity program does just that, creating "buzz" for your business above and beyond the basics of social media like Twitter and Facebook.

Advantages of Social Media Marketing:
•  Inexpensive implementation
•  Building loyalty
•  Increasing in marketing/PR efforts
•  Search optimization
•  Much, much more

Why It's Important to Leverage Social Media:
•  Brand awareness
•  Quality conversion
•  Customer retention and loyalty
•  Announcements of product launches
•  Much, much more

At WSI, it's our job to use technology and social networking to help you stay ahead of your competitors in internet marketing. Contact WSI today to find out more about Social Velocity and how it can work for you.