Twitter is a social networking site that people and businesses use to stay hyper-connected to other people and businesses. By "following" a user on facebook, you receive up to the minute updates ("tweets") as often as they are posted. If you're like most of our clients, you've heard of Twitter - maybe you're even a member - but you're not 100% sure how it fits in with your overall Internet marketing plan.
Although Twitter has been around since 2006, it has only recently blown up to the 30,000,000 users it currently has. And even with those astounding numbers, according to a recent article by eMarketer, 25% of users have never "tweeted." Obviously there is a tremendous opportunity to reach businesses and consumers using this service, but industry experts have yet to pinpoint exactly how.
We're using Twitter to update our followers and drive traffic to our website, and a handful of our clients are doing the same. Twitter is a great complement to the rest of our Internet marketing solutions, but it doesn't appear that it will replace any of the tried and true methods of revenue generation like
search engine optimization and
pay per click.
Comments
Post has no comments.