More and more companies are creating corporate profiles on social websites as part of their internet marketing strategy. But according to a
recent article from eMarketer, many executives are proceeding with caution. While social media is a valuable tool to enhance customer relationships and build their brand, the following are serious concerns -
1.) Fear of the unknown - If you don't really understand social websites, it is better to skip social media networking until you do or get professional help with your social web strategy. While not having a Facebook page may put you behind your competition, having a Facebook page that is not constantly monitored and updated may be worse. We also caution clients against having a junior staff member set up company profiles on social media sites as one-off projects. Social media is an ongoing marketing strategy, and requires constant updating and attention - from your staff or ours.
2.) Confidentiality/security issues - Some businesses are more confidential in nature than others. If client confidentiality is a major building block of your business, social media may not be the right fit for you. However, there are plenty of ways to engage your customers using "opt-in" techniques that will protect their privacy.
3.) Concerns over employee productivity - Many companies have social websites blocked because they don't want their employees using company time for personal social networking. It is possible to have a social media strategy without giving every employee carte blanche to use social websites on company time.
WSI knows that there are risks to entering your business into the social web, but the benefits outweigh the risks for most of our clients. It is important to come up with a dedicated
social media strategy in order to help avoid social media pitfalls. WSI specializes in social media marketing and can guide your business to the right social websites that will maximize your internet marketing return while promoting and protecting your brand.
Comments
Post has no comments.