Earlier this week, eMarketer published an article that reaffirmed what WSI is always telling our clients - even in a poor economy, you have to invest in your online marketing spending to make money. In fact, for a lot of businesses, increasing your business spending or reallocating marketing dollars into cheaper and more effective (read: online) media during a downturn can help you come out on top as the economy picks up.
The eMarketer article goes on to discuss the correlation between businesses that are continuing to succeed and greater marketing spending. The bottom line: "
Almost two-thirds of small businesses that expected increased revenues had raised or planned to raise marketing spending, compared with just 32% to 36% of businesses with flat or declining revenues."
Additionally, "the survey showed small businesses shifting marketing initiatives toward cheaper digital media and away from traditional channels. The
top three marketing tools used were social media, e-mail newsletters and search."
Contact us today to find out how WSI can help your business leverage these three (and other) marketing tools to maximize the effectiveness of your business spending. You may think you can't afford to increase business spending or increasing online marketing spending right now, but the truth is you can't afford
not to if you want to survive and thrive in the current economy.
We encourage you to read the eMarketer article in its entirety
here.
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