ryan adams - Saturday, June 26, 2010
Email marketing can be an extremely valuable method of marketing to your target audience. Every dollar spent on email marketing generates as average of $57.25 in revenue. That is a fantastic statistic however there are some methods to making your email as successful as possible. Consider the design of your email. Below are some key areas to evaluate your design practices.
1. Design for the most popular email clients
Different email platforms will all display your email in a slightly different way. Design your email in HTML, plain text and perhaps a rich text version. Make sure you review how your email will appear in the top email clients such as, Outlook, Gmail, Windows Live Hotmail, Yahoo Mail and AOL Mail.
2. Follow the best HTML practices
~ Use HTML coding
~ Validate HTML content
~ Avoid using scripts
~ Avoid using forms
~ Use universally supported fonts such as Arial, Times New Roman & Tahoma in 10 pt or size 2 copy.
3. Use color & graphics/buttons effectively
Color should pull the eye to your content, not make it harder to read. Evaluate the readability of your design and adjust as necessary. Use buttons and graphics to draw attention to your email content and make it clear to the viewer what their next step should be, clicking through.
4. Consider the size of your email design and graphics
Keeping an email to 500-650 pixels means that your email will reach the viewer without the need for them to scroll through the email. 54% of consumers will be viewing your email in a reading pane. Cater to them and avoid large image headers, and put key content and links at the top. It is also a good practice to keep your email to 40-50 kb.
5. Use alt tags to make your emails disabled image-friendly
Some email clients do not automatically download images and mobile devices will often show emails without their images. Make sure your email works without its images by using alt tags through out.
6. Make it easy to click through
Place text, image and navigation links throughout your email. Including 25+ links will get you a 12% higher open rate and 29 % higher click-through rate. Links should be relevant and call-to-action links should appear several times. Never use a full URL as a link, hyperlink keywords instead.
7. Promote yourself
Consider including a link in your email to forward the message to a friend. Use emails as an opportunity to promote your social networking pages such as Facebook, Twitter & your blog.
- Trackback Link
- http://www.wsipremieresolutions.com/BlogRetrieve.aspx?BlogID=2562&PostID=151556&A=Trackback
- Trackbacks
- Post has no trackbacks.
Comments
Post has no comments.