WSI Blog - Internet Marketing Tips and Strategies

Most of our clients are familiar with pay per click marketing campaigns, and many use WSI for this very service. But it is important to understand that running a PPC campaign is really only half as effective as it could be if the ads are not directed to a customized landing page - and the best possible landing page, at that.

If you are running a PPC campaign and seeing great results, you can stop reading here. You either already have the best landing page for your business (bravo!) or are incredibly lucky and don't need one. (WSI still thinks you could do better if you had one.) But if you were expecting more from your PPC advertising, it may be time to ask yourself why you aren't converting the traffic that you're paying for. Most likely, you need to take another look at the landing page, or whatever page your potential customers hit after they click through.

To help you further understand the partnership between PPC and landing pages, we recommend that you contact WSI today or attend our upcoming webinar. Click here to sign up today!

More and more companies are creating corporate profiles on social websites as part of their internet marketing strategy. But according to a recent article from eMarketer, many executives are proceeding with caution. While social media is a valuable tool to enhance customer relationships and build their brand, the following are serious concerns -

1.) Fear of the unknown - If you don't really understand social websites, it is better to skip social media networking until you do or get professional help with your social web strategy. While not having a Facebook page may put you behind your competition, having a Facebook page that is not constantly monitored and updated may be worse. We also caution clients against having a junior staff member set up company profiles on social media sites as one-off projects. Social media is an ongoing marketing strategy, and requires constant updating and attention - from your staff or ours.

2.) Confidentiality/security issues - Some businesses are more confidential in nature than others. If client confidentiality is a major building block of your business, social media may not be the right fit for you. However, there are plenty of ways to engage your customers using "opt-in" techniques that will protect their privacy.

3.) Concerns over employee productivity - Many companies have social websites blocked because they don't want their employees using company time for personal social networking. It is possible to have a social media strategy without giving every employee carte blanche to use social websites on company time.

WSI knows that there are risks to entering your business into the social web, but the benefits outweigh the risks for most of our clients. It is important to come up with a dedicated social media strategy in order to help avoid social media pitfalls. WSI specializes in social media marketing and can guide your business to the right social websites that will maximize your internet marketing return while promoting and protecting your brand.