WSI Blog - Internet Marketing Tips and Strategies

Twitter is a social networking site that people and businesses use to stay hyper-connected to other people and businesses. By "following" a user on facebook, you receive up to the minute updates ("tweets") as often as they are posted. If you're like most of our clients, you've heard of Twitter - maybe you're even a member - but you're not 100% sure how it fits in with your overall Internet marketing plan.

Although Twitter has been around since 2006, it has only recently blown up to the 30,000,000 users it currently has. And even with those astounding numbers, according to a recent article by eMarketer, 25% of users have never "tweeted." Obviously there is a tremendous opportunity to reach businesses and consumers using this service, but industry experts have yet to pinpoint exactly how.

We're using Twitter to update our followers and drive traffic to our website, and a handful of our clients are doing the same. Twitter is a great complement to the rest of our Internet marketing solutions, but it doesn't appear that it will replace any of the tried and true methods of revenue generation like search engine optimization and pay per click.

Conversion Architecture™ is based on the principle that every website, regardless of industry, should be targeted to a specific customer profile. Our job as Internet Marketing Consultants is to analyze your customers and come up with these customer profiles, based on consumer behavior and objectives, and integrate them into your website. The goal is for every element of your website to persuade visitors on your site to take the actions you want them to - which will lead to a conversion.

Many business owners have a hard time wrapping their head around the concept that your "average customer" does not, in fact, exist. It is necessary to take a closer look at your customer base and really analyze them using audience profiling, segemented needs analysis, and other tools to increase the number and quality of your sales leads. Otherwise, by focusing on everyone, your site may not appeal to anyone.

The next step is to monitor and measure your results. Look at every click on your website as a step towards conversion. You want your visitors to build confidence in your site with every click, until they finally convert into a customer.

Every company uses different Internet marketing methods like pay per click advertising, custom landing pages, social media, and many others. But no matter what your Internet marketing mix looks like, your website is your primary marketing vehicle and your Internet marketing strategy begins and ends there. Conversion Architecture™ is an invaluable step in solidifying this important building block of your marketing plan.

At WSI, we specialize in Conversion Architecture™  to help you reap enhanced Internet profitability.

Get in touch with us today to develop or revisit your Internet Marketing plan.