Internet Marketing Tips, Tools and Strategies

These days it seems that every time you turn around there is another social media platform you just have to be on, doesn’t it? Well Google+ is no exception. You might be saying to yourself “Why do I need to be on Google+ if my company is already on Facebook/ Twitter/LinkedIn?”

Well, in an effort to increase their users, Google has been making several changes that could determine your relevancy in organic searches. Search, plus Your World is a new feature that has been introduced with Google+. When signed into Google+ a users’ search results are directly affected by their social network, making search results more personalized.

Posts, photos, videos, and other content your company posts on Google+ will come up in search results for people that are following you on Google+. So it is important that you jump on the bandwagon and utilize this new social media platform to stay visible in your customers’ searches.

This could be another one of Google’s short term things they are testing and it might go away in a few months, or it might be here to stay. Either way, it’s a good idea to get something going on Google + and start building your business page and personal profile now.

Find out more about Social Media Marketing and how to utilize this growing trend by downloading our Social Media Marketing Strategy Kit.