Internet Marketing tips and strategies to help your business grow and prosper in any market. From Search Engine Optimization to Social Media and everything in between, our goal is to provide you with the knowledge you need to compete more effectively online and off.
Ryan Adams - Tuesday, January 31, 2012
Online Marketing isn’t just for large companies. Actually, because it’s so accessible, Online Marketing is a perfect tool for small (to medium) businesses. Developing an Online Marketing Strategy gives small companies the potential to not only develop their brand and become a name in their industry, but also improve their bottom line from increased leads that turn into sales.
Here are a few tips for small businesses looking at promoting their businesses online:
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Be sure that you have Google Analytics installed on your website. Obviously you want to be sure you are monitoring this data as well and using it to make improvements to your strategies.
- Don't shun social media. You may think Social Media is just for fun, but in actuality these platforms are powerful Online Marketing tools that you should be taking advantage of. Social media plays an important role in organic search rankings, so ignoring this may be affecting your organic traffic and rankings.
- Develop a list of keywords. What are some words or phrases you would use to describe your company? If you wanted to find a competitor online, what would you type into Google’s search engine? Really think about these and develop a list of keywords that you can use for future content writing, PPC ads, etc.
- Write a blog. Blogging has numerous benefits when it comes to Online Marketing – drive traffic from search engines, a platform for interacting with your customers, etc. Not to mention it shows users that you are an expert in your field. More content in more places = More customers. Several studies have been conducted to prove the previous point, and there is actually a strong correlation between how much quality content you produce and amount of leads/sales you get online. Think of your website and all your social profiles as an asset. You need to build those assets each and every month and the rewards will pay off.
- Consider calling in an expert. You aren’t an Online Marketing Professional, right? There are consultants out there that understand what it takes to get a company online, generating traffic, and creating conversions – let them do what they do best and help you!
Online Marketing gives small businesses the ability to compete in today’s market. So why not give it a try? Get started by signing up for our FREE website scan which will give you the information you need to be successful online.
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Ryan Adams - Wednesday, July 21, 2010
Your ultimate success in driving new leads online involves so many potential components that it can be overwhelming. You need a product or service to promote, customers to want what you have, and consistent/targeted web traffic to generate new leads and sales. Losing control of one of these elements will greatly affect them all. The best way to tackle your online marketing is to focus on each area independently and equally.
Web traffic is something you want to increase, but you want the people who visit your site to be extremely targeted. A plumber obviously does not need a general remodeling lead, and either does an Orthodontist need a general dental lead. Both businesses need a very specific lead to generate a potential sale (the plumber needs someone from a search like “broken water pipe repair, Chicago, IL” – and the Orthodontist needs someone from a search like “invisible braces, Portland, ME.” Not only do they need a very specific lead, but they need the prospect to be local. Both can be accomplished with internet marketing.
There are a number of effective and cost efficient methods for obtaining online marketing leads. A well structured PPC campaign, search engine optimization, social media marketing, and article marketing can bring in consistent traffic if targeted correctly. You can also use email marketing to re-market to prospects who have opted in – create a great offer, something of value you can give away to get the person’s name and email address (your list can become a huge asset for your business). The prospect might not be ready to do something today, but as you cultivate that lead over time via email marketing and building trust, you can greatly increase your prospect/sales ratio.
The key is to keep your focus on the word "targeted". If you sell baby jogging strollers you don't want visitors arriving to your site if they have no children and are looking to purchase a mountain bike. Tailor all of your online ads and emails to speak directly to your audience. Appearing in the search results and grabbing the prospects attention, and getting them to click-through to your site, is only half the battle. Make sure you have planned out exactly how you are going to get them to take action once they are on the site and capture that quality lead or sale.
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