Internet Marketing Tips, Tools and Strategies

Facebook is designed so that your personal page "feed" will show you what your friends and the businesses that interest you are up to, offering, sharing, etc. Have your own Fan Page is a great way to get your message in front of your target audience, however there is also a risk that what you're saying won't interest them (or you spam them) and they'll decide to "unlike" you.

It is important to remember that they decided to like your business for a reason. Now it's your job to engage them and feed the relationship.

One of the biggest mistakes made by a business on Facebook is to only post sales pitches. As a consumer, if a sales pitch from your business pops up in their news feed everyday, or multiple times per day, it will not hold their interest or entice them to go from being a target to being a life long customer.

The very first step to starting this communication is to decide upon the voice that you will use in your Facebook posts. This will vary depending on your product and target. You might take a humorous voice or go from the customer service angle. Whatever you choose, stick to it.

When trying to decide when and what to post consider these internet marketing consulting guidelines:

Start with a question -
When starting any conversation it helps to ask a question. Facebook is a great place to get some customer feedback so find out what they think by asking for input.

Respond quickly -
If someone comments on your post you need to respond back, quickly. If their comment doesn't warrant a response then a simple thank you for commenting. Keep in mind that the more comments made to a post the more the post will show up in news feeds.

Celebrate Facebook success -
Reaching a milestone such as 500 fans is something worth celebrating. It gives a good reason for a post You talk about a milestone before it is achieved and celebrate once it is reached.

Maintain a balance -
As terrible as it is to have a static page that is not updated, it is equally important not to post too often. Overwhelming your friends with updates can have the negative effect of annoying them.

Each of these tips has to be weighed with the type of business you have. Some require more frequent updates and allow for Facebook contests which can be very successful and sometimes even viral.

The most important thing is to find a way to use Facebook so that it works for you. Opening a page and not using it is not helping your social media marketing campaign.

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There is a reason that public relations professionals no longer rely fully on sending a press release to local media to promote a new product. Instead they are sending media professionals and well known bloggers samples of their new product.

This is done with the hope that some of these writers will share their personal experience with their audience. Consumers are far more likely to relate to a blog post describing an experience with a new line of running shoes then they will be to acolades promoted by the manufacturer.

Readers appreciate the story behind a product review. For example, the writer was suffering with knee pain during their daily runs and had feared that their running days were over until they tried a new brand of shoe that changed everything. Now they are training for the Chicago Marathon.

Having your product discussed on someone elses blog or website is beneficial for a few reasons. It is a great way to get your product information out to the masses and it is also an excellent way to boost your search engine optimization performance. If these bloggers point their readers back to your site Google will see this as a sign of the quality of your site and improve your search engine rank.

Encouraging others to talk up your product is an excellent marketing technique. It is also important to make sure the content written on yor website is speaking directly to your consumer. Tell them a story there as well. Make it easier for your reader to relate to you and your product and you are more likely to make a sale.