Internet Marketing Tips, Tools and Strategies

Online Marketing isn’t just for large companies. Actually, because it’s so accessible, Online Marketing is a perfect tool for small (to medium) businesses. Developing an Online Marketing Strategy gives small companies the potential to not only develop their brand and become a name in their industry, but also improve their bottom line from increased leads that turn into sales.

Here are a few tips for small businesses looking at promoting their businesses online:

1. Be sure that you have Google Analytics installed on your website. Obviously you want to be sure you are monitoring this data as well and using it to make improvements to your strategies.
   
   
2. Don't shun social media. You may think Social Media is just for fun, but in actuality these platforms are powerful Online Marketing tools that you should be taking advantage of. Social media plays an important role in organic search rankings, so ignoring this may be affecting your organic traffic and rankings. 
3. Develop a list of keywords. What are some words or phrases you would use to describe your company? If you wanted to find a competitor online, what would you type into Google’s search engine? Really think about these and develop a list of keywords that you can use for future content writing, PPC ads, etc.
4. Write a blog. Blogging has numerous benefits when it comes to Online Marketing – drive traffic from search engines, a platform for interacting with your customers, etc. Not to mention it shows users that you are an expert in your field. More content in more places = More customers. Several studies have been conducted to prove the previous point, and there is actually a strong correlation between how much quality content you produce and amount of leads/sales you get online. Think of your website and all your social profiles as an asset. You need to build those assets each and every month and the rewards will pay off.
5. Consider calling in an expert. You aren’t an Online Marketing Professional, right? There are consultants out there that understand what it takes to get a company online, generating traffic, and creating conversions – let them do what they do best and help you!

Online Marketing gives small businesses the ability to compete in today’s market. So why not give it a try? Get started by signing up for our FREE website scan which will give you the information you need to be successful online.

Most blogs today incorporate this logo onto their webpage’s:






It has become a highly recognizable symbol online but few people know what it really means. The RSS (Really Simple Syndication) logo. Accompanied only by words like "subscribe" or "follow" this logo speaks for itself, or does it?

RSS feeds have become an "everyone else is doing it" cliché on today's blogs. We assume we need one but not everyone entirely understands exactly what the RSS feed does.

Today's web savvy prospects have become hesitant to sign up for email reminders or to subscribe for updates from businesses they like simply because of the increase in emails that will result. If you are like most people, we are frantically unsubscribing from every newsletter that hits our inbox to reduce email clutter and overload. For businesses with blogs, readership is the key to success and subscribers create a fan base that you can track and market to. Making the decision to offer an RSS feed to readers is giving them the ability to follow your blog with ease. Your content can easily be shared via a person’s RSS Feed reader, email, or even Outlook has a section for strictly RSS Feeds.

RSS feeds act like a subscription to your blog however there are no email alerts when you post new content. A user chooses a web feed format and then adds their favorite blogs or news sites to their feed. When new content is published on these sites the reader will see the content in their web feed.

By definition this is a form of syndication such as a newspaper might use to publish valuable news from across the country. The benefit of an RSS feed is that it is completely designed by the consumer. They choose their news and information sources and build the perfect news feed for their interests. Also, another huge benefit of RSS Feeds, is that people can easily share your content on their own blogs or share posts via social media and you get links back to your site in a lot of these instances.

Giving your audience the ability to keep up with your content through a web feed is a must in today's fast paced internet marketing arena. If they like what they see they may decide to sign up for your e-newsletter as well and eventually make a purchase or contact you for more information. You spend a lot of time writing content for your blog and website. Don’t let it go to waste, make it easy for your consumers to follow you and keep up with your content using an RSS Feed.

Grow your company by 150% or more using internet marketing. We did it for Sweep Home Chicago using a well managed Pay Per Click Campaign and a web platform that allowed the client and us to completely manage their online marketing and web site (WSI eFusion). Watch this entire interview created by Bill Metcalf at Raving Fan Interviews.