With the introduction of Google's new Google Places system for local search they are also launching Google Boost.
Google Boost is currently only being offered in Chicago, San Francisco and Houston but they are hoping to launch more cities soon.
The purpose behind Google Boost is to add paid advertisements to help support your Places listing. Your ad appears on Google and Google Maps. You set the budget for your ad campaign and Google decides which search keywords will call up your ad. They make this decision from the information you give them about what categories your ad falls under. Google Boosts works like pay-per-click so you only pay when someone actually clicks directly on your ad.
Here is a list of the content you will need to include in your Google Boost Ad:
1. Business name
2. Contact information - phone number, address, email
3. Description
4. Highlight from your Place listing with the star rating and reviews
5. Link back to your Google Places page
Local search is very important for small business success. Utilizing Google's new system is a great way to bring your business front and center when people nearby are searching for your products and services.
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