Internet Marketing Tips, Tools and Strategies

These days it seems that every time you turn around there is another social media platform you just have to be on, doesn’t it? Well Google+ is no exception. You might be saying to yourself “Why do I need to be on Google+ if my company is already on Facebook/ Twitter/LinkedIn?”

Well, in an effort to increase their users, Google has been making several changes that could determine your relevancy in organic searches. Search, plus Your World is a new feature that has been introduced with Google+. When signed into Google+ a users’ search results are directly affected by their social network, making search results more personalized.

Posts, photos, videos, and other content your company posts on Google+ will come up in search results for people that are following you on Google+. So it is important that you jump on the bandwagon and utilize this new social media platform to stay visible in your customers’ searches.

This could be another one of Google’s short term things they are testing and it might go away in a few months, or it might be here to stay. Either way, it’s a good idea to get something going on Google + and start building your business page and personal profile now.

Find out more about Social Media Marketing and how to utilize this growing trend by downloading our Social Media Marketing Strategy Kit.

You may not be aware of it, but Google has always had rules for websites collecting personal and financial information; especially when it comes to pay-per-click (PPC) campaigns ran on their popular platform – Google AdWords. The reason you might not have been previously aware of these rules? Until recently, Google has not been strictly enforcing them!

However, that is quickly changing - Google has been enforcing their rules as they apply to PPC campaigns and Privacy Policies being present on advertisers’ websites. Some campaigns have even been flagged and prevented from spending, until a Privacy Policy is added to their websites.

•  What personal information is being collected in the form
•  How the information will be used by the company
•  If and how personal information will be transferred to 3rd party companies
•  Instructions on how users can modify or delete their personal information
•  How users can opt out of future communications

Don’t let your PPC campaign(s) suffer! Find out more about Google’s PPC rules and be sure to include a Privacy Policy on your website. If you already work with an Internet Marketing Consultant, they can help you develop terminology that is not only appropriate for your industry, but also ensures Google will not shut down your PPC campaign(s).