Internet Marketing Tips, Tools and Strategies

You probably are already running a PPC or pay-per-click campaign. You probably are getting a decent amount of traffic from your advertisements as well. So, why would I suggest you consider moving away from PPC and towards building your organic search traffic?

Well, let me start by saying that I think PPC traffic has benefits and you shouldn’t stop advertising this way completely. That being said, organic traffic has a different sort of value associated with the clicks. Let’s look at three highly valuable benefits of trying to increase your organic search traffic:

Increasing Organic Traffic or building a SEO Method makes you focus on content. When you start developing your organic search strategy you really get to focus on your website and what information you are putting out to the public.

Building a SEO strategy to increase organic traffic involves competitor analysis. By analyzing your competitors you get a better idea of what separates you apart from them, meaning you know what makes you better! Knowing the difference between you and your competition allows you to approach potential customers with ALL the information they need to make a decision.

Higher Quality Leads. According to eMarketer, only 25% of people will ever click on a Pay Per Click ad. That means that if you are heavily invested in PPC vs SEO, you may be missing 75% of your market online! Most companies will try to combat this by just investing more in PPC thinking that this will help them compete more effectively, and this does work somewhat, but the minute you turn off your PPC campaign your traffic stops. You are left with nothing but your previous leads/sales.

Also, according to Dan Zarella at Hubspot and the research they compiled recently, most people do not trust PPC ads. Organic search results are more trustworthy by a large margin. So not only are less people likely to click on your PPC ads, the leads you are going to get are not necessarily going to be the most qualified.

Now these are just a few of the many benefits associated with developing an organic search strategy. To be fair any traffic increase to your website can only be a boon, right?

Why not start increasing your organic search traffic by signing up for our free website scan? The scan will let you know where your website currently stands in search engines and how it stacks up to your competition.