When considering starting a blog you have to decide what type of blogging is right for you (or your company). Let’s discuss the different types of blogs out there and the difference between them:
Long-form BloggingThis is considered the most traditional and original type of blogging out there. As the name suggests, long-form blogging is just that – blog posts in a long, often consistently formatted style. This WSI blog you are currently reading could be considered a long-form blog.
So, what is the benefit of long-form blogging? The obvious answer – space. While posts on this type of blog often take longer to create/write, they allow you to include all the information you want to get across. This allows you to educate the market on your topic without be constrained by 140 characters.
Common platforms for this type of blogging? Blogger, WordPress, and TypePad.
Micro or Short-Form Blogging
This is quickly becoming one of the most popular forms of blogging out there. This type of blogging is short and usually ongoing status updates to your audience. While restricting how much information you can share at one time, this is a great method to keep in almost constant contact with your customers, or audience.
A popular platform for micro blogging is Twitter or Facebook.
Lifestreaming Blogging
Lifestreaming is a way of sharing activities of one’s life in a timeline format with very little educational information being shared. This type blogging is mainly short posts with lots of documents included. Types of documents often shared are photos, videos, mp3s, etc.
Platforms for lifestreaming blogging – Tumblr or Posterous.
Once you have decided what type of blog will work for you and what platform you want to use, you can start focusing on building your blog and generating traffic. For more information on blogging and how you can make your blog a success read our other posts on blogging here.
Good luck and happy blogging!
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