You may have only dipped your toe in the Online Marketing water in 2011. Or, you might have just ignored most of the search/social/local online marketing talk that was floating around. Whatever the case might be, I want to encourage you to try and bring some key activities to your Online Marketing Strategy in 2012. Here are three things you should absolutely focus on in the coming months:
One, Search Engine Optimization (SEO). This should be number one on any Online Marketing plan in 2012. Afterall, what is the point of a website if no one is visiting it? Optimizing your current website, or building a website from scratch with SEO in mind should be your top priority in 2012. Start by identifying target keywords, focus on these when writing content, meta tags and meta descriptions for your website.
If you just don’t feel comfortable with handling SEO concepts, find an Internet Marketing Consult that can help.
Two, Social Media. Social media platforms aren’t just for fun these days. They are powerful tools that should be included in your Online Marketing Strategy in 2012. Social Media allows you to connect with your customers (and potential customers) on a level they are already actively using. Most consumers nowadays think a company doesn’t exist if they can’t find them on Facebook, Twitter, or Google+. Speaking of Google+, this new social platform is primed to dominate 2012.
Three, Mobile Marketing. It seems everyone is mobile these days - more users are browsing the web via smartphones and iPads (tablets). Don’t be left out, include a mobile website in your 2012 Online Marketing Strategy! Make sure your current website is optimized for mobile use, or create a “mirror” of your current website for mobile users. Also, be sure your mobile site focus on the things mobile users need.
Make 2012 the year of success, by including these three key activities in your Online Marketing Strategy for the year. Get 2012 started the right way by getting your website score with our FREE Website Scan!
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Three Things That Should Be Part of Your 2012 Online Marketing Strategy
Ryan Adams - Tuesday, January 17, 2012
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