If you are trying to increase your website visibility through a PPC campaign or by improving your organic search standings it's time to think about the speed behind your website. When ranking PPC standings Google has added loading time to it's ranking and organic searches will soon take page load time into account as well. There's no reason to allow messy coding to prevent you from getting the best possible search engine rankings.
The goal was once to keep a page load under 100kB per page. Today that can be more difficult but if your site falls between 300kB and 500kB then you need to reduce your page size. You can use Google's Page Speed plug-in for Firebug to get a page speed analysis.
The best place to start evaluating the loading time of your site look to these four areas:
1. (X)HTML: What is Your Code Weight
Make sure your HTML is clean and simple. Avoid unnecessary tables and inline images. HTML should not be over 30kB - 50kB on a single page.
2. CSS Sheets
Keep sheets minimal and well written. Divide the sheets so they are organized within the site structure. Remove any unused classes.
3. JavaScripting
Make sure all JavaScripting files are external and with everything else, keep them lightweight.
4. Images Optimization
Using the correct image files and reducing image size is a common cause of slower page loading. Use JPGs for photos and PNGs for line art. Avoid GIFs when possible as they do not compress as well as PNGs. Make sure image files are compressed correctly to avoid an oversized page.
This information came from today's blog post: Need For Speed: Give Your Web Pages a Nitro Boost by Kristine Schachinger. To read her tips in more detail click here: http://budurl.com/NFSBlogWSI63
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