You may not be aware of it, but Google has always had rules for websites collecting personal and financial information; especially when it comes to pay-per-click (PPC) campaigns ran on their popular platform – Google AdWords. The reason you might not have been previously aware of these rules? Until recently, Google has not been strictly enforcing them!
However, that is quickly changing - Google has been enforcing their rules as they apply to PPC campaigns and Privacy Policies being present on advertisers’ websites. Some campaigns have even been flagged and prevented from spending, until a Privacy Policy is added to their websites.
Google states that a Privacy Policy must include:- What personal information is being collected in the form
- How the information will be used by the company
- If and how personal information will be transferred to 3rd party companies
- Instructions on how users can modify or delete their personal information
- How users can opt out of future communications
Don’t let your PPC campaign(s) suffer! Find out more about Google’s PPC rules and be sure to include a Privacy Policy on your website. If you already work with an Internet Marketing Consultant, they can help you develop terminology that is not only appropriate for your industry, but also ensures Google will not shut down your PPC campaign(s).
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