Internet Marketing Tips, Tools and Strategies

 Pay Per Click advertising is one of the strongest forms of advertising today. You pay to have your PPC ad appear when someone conducts a search using your keywords. Your ad is shown in the paid search results and you only pay if your ad is clicked on.

PPC becomes even stronger when you also optimize your website (SEO) to appear among the top results for organic searches (unpaid). But what happens after the lead clicks on your ad? Where are they delivered? Your home page or contact us page of your site?

Sometimes leads are lost after clicking through. This means that the landing page you are directing them to isn't doing its job to turn this lead into a customer. Here are 5 steps to make sure your landing page is working to turn website traffic into revenue.

1. Attention Grabbing Headline - Your headline is the first thing the visitor will see when landing on your page. This makes it the perfect place to tell them what your business has to offer them. Consider what key words they were searching and hook them.

2. Give Them A Deal - This is your bait. Give the visitor an incentive to give you a try. Free shipping, a discount on their purchase, a free consultation or any other offer is effective for capturing your customer.

3. Photos That Sell - Use valuable photos on your landing page. Ideally they should really speak to your customer and show them what it is that makes your product special. Another important fact: photo captions are read almost as much as headlines.

4. Intro Copy - Getting a visitor to your copy is a great success. Now don't bore them. Get them enticed enough to read further. Give them your best most interesting and compelling information right up front. Landing page copy should be short and to the point.

5. Present The Complete Package - The best way to lose a customer is to send them to an unprofessional, malfunctioning landing page. You need to put your page together in a way that instills confidence in the visitor. Professional logos and clean copy and layout are a must.

Follow these steps are you are on your way to PPC success. The ROI for a PPC campaign is very measurable. Watching the number of clicks you are getting combined with the number of converted customers will clearly tell you if your landing page is working.