Internet Marketing Tips, Tools and Strategies

We have discussed Social Media Marketing multiple times on the WSI blog, but I know not every one of you is actively using social media as part of your online marketing strategy. You might still be asking yourself “why is there such a buzz around social media and should my company utilize it?”. The answer is yes!

Yes, your company should be actively using social media as part of your companies’ online marketing strategy. But you knew I was going to say that, didn’t you? Well, let me give you some facts that highlight the reasons your company should be including social media in your marketing strategy:

• Nearly 4 out of 5 web users visit a social networking site on a monthly basis (source)
  
  
• Internet users worldwide spend more hours per week with social media than any other online activity (source)

• 46% of Internet users worldwide interact with social media on a daily basis (source)
  
  
• 72% of marketers said social media helped in closing business (source)
  
  
• 1 in 6 minutes spent online is spent on social media sites (source)
  
  
• 14% of time spent online is spent on social media sites (source)
  
  
• There are 10.7m Tumblr visitors in one month (source)
  
  
• There are 157.5m Facebook visitors in one month (source)
  
  
• There are 33.4m LinkedIn visitors in one month (source)
  
  
• 73% of consumers can be reached through a social network (source)
  
  
• 78% of marketers say that social media has helped generate more qualified leads (source)

Have I convinced you how important Social Media Marketing could be to your business? I am hoping that answer is a resounding yes!

Now, starting to utilize social media is only half the battle. Here are a few concerning social media statistics:

• 65% of marketers investing a minimum of 6 hours per week saw an improvement in search engine rankings (source) – don’t have 6+ free hours a week?
  
  
• 53% of managers identified social media as an area of concern (source) – don’t want your employees surfing the web at work? Don’t feel comfortable with social media?

What is the best way to avoid these social media marketing issues? Why not work with a Social Media Marketing expert? An expert can make social media platforms work for your company!

Find out more about social media by downloading our Social Media Strategy Kit. Or, contact WSI today to start working with a Social Media Marketing expert.