Internet Marketing Tips, Tools and Strategies

In order to grow your dental business you need to market yourself. A radio or print ad can cost you $12,000 and it needs costly design and production before it can run. This day in age our lives are driven by the internet. For most of us it would be a challenge to completely avoid the internet for an entire week. 94,000,000 American adults use the internet every day and 63% of those people are using search engines everyday.  Pay Per Click Marketing can give your dental office a cost effective way to easily and quickly bring in new business. Studies have shown that you can acquire a new customer through PPC for a cost of about $8.50 each. Considering a customer is likely to stay with your dental practice for the next 5, 10 or even 50 years that's an amazing return on your investment.
So how can you make PPC work for you?

Research your keywords. For example, an estimated 40,500 people are searching Google every month for "Dentist Chicago". Finding additional keywords that are more unique will be inexpensive and enhance your campaign. Make sure your ad is clear and well written and stays true to your keywords. A PPC campaign can ensure that you are high on the paid search results but you also need to be sure your website is appearing under the organic search results as well. This will ensure the most clicks as some people gravitate to organic results. (Adjusting your organic ratings is a project for another day.)
 
Need more proof of the potential a PPC campaign can have for you. If you spend $2,000/month on PPC marketing and focus on a 10 mile radius you are likely to get 45,000-50,000 ad impressions (how many times your ad shows up in search engines) and from those impressions roughly 500 - 550 people will visit your site. These people need to land on a page of your site that entices them to call, email or fill out a form to take the next step with your business. On average 10% of these 500-550 visitors will act on the landing page. This gives you 50 new leads for your dental practice. If you want to be more conservative say that only 35 leads came from those visits and 30% of those didn't act beyond that initial communication. From those 25 prospects you may book appointments with 20% (on average.) Thus booking 5 new patients for the month. Depending on the dental procedures they book, perhaps a couple cleanings and a couple cosmetic procedures. If 4 out of 5 were happy with your services they could become customers for decades. Think of the return of 4 patients  for 10 years. More than worth the small $2,000 initial investment for that month.

Budgets are tight but marketing is more valuable than ever. PPC is a way to market your business without breaking the bank.