Internet Marketing Tips, Tools and Strategies

Google Analytics isn’t just for seeing how many website visits you get in a month; it is a powerful tool that gives you the ability to understand your customers and their needs based on statistical information. Customer behavior is often dictated by their geographical location and thankfully Google Analytics gives you information on customer location.

So how do you get location data in Google Analytics? Well Google has a handy section under visitors called “Map Overlay”. This allows you to see where your website visitors are located in the world, which you can drill down from country, to state and even to city level maps. 

If you are a company that targets customers in your local area - your surrounding neighborhood, city, or maybe the entire state; knowing how to access this geo-information can help you make improvements to your website content, advertising, etc. to increase traffic and conversions. How?

Find the content that is bringing your target audience and improve on it. Are particular products or content phrasing on your website resonating with a particular audience? Do people in your area use search strings that your website contains? Find the keywords that are driving your target location traffic to your site and write content focused on them.

Really understand who buys your product. Are you under the assumption your customer is from suburban locations? Google Analytics can show you that urban or rural users are actually the bulk of customers searching for your product or service. Knowing exactly who your client is, not who you think they are, helps you develop marketing and sales tactics that work.

Locational information also can tell you if you are limiting your business. By viewing your Google Analytics location information, you might discover that there is potential for expansion to another state or even internationally! Or, maybe you might want to consider adding an ecommerce option to your website that allows users to buy product from areas you aren’t currently doing business with.

Knowing where your customers are located helps you understand them. Understanding your customers allows you to market yourself and your company effectively for success! So be sure to start utilizing Google Analytics location data right away to start understanding where your customers are located and what they need.

Don’t currently use Google Analytics or need some help understanding what all the numbers mean? Contact WSI for an analytic consultation today.