Internet Marketing Tips, Tools and Strategies

Landing pages are a very powerful and diverse tool that not only affect conversions, but also allow for traffic measurement via website analytics. So, what are some of the things you could be utilizing landing pages for, that you might not currently be taken advantage of?

Pay-per-Click (PPC) Campaigns. Landing pages can be highly customized and geared towards targeted traffic. Use a landing page for your PPC ads to test different messaging and conversion tactics.

Banner Ads. Just like using a landing page for PPC, test out different messaging and content to increase conversions. A banner ad landing page shouldn’t be that different than the ad itself, obviously. Also, your landing page analytics offer (often unbiased) statistics on the ad server traffic numbers.
 
Email Marketing Campaigns. Use a landing page to measure the effect of an email marketing campaign. As always, if your landing page is well designed it can encourage users to convert and take additional action after receiving your email.

Social Media Campaigns. Was that new comment a result of your highly focused Social Media campaign, or is it a user who already regularly visited your site? Most commonly used social platforms do not allow you to see why a user is following/liking you. By using a landing page for focused social media campaigns, you are able to have a better understanding of your social conversion rates.

Increase conversions, test messaging, or have better insight into conversions – whatever the benefit you are looking for, using a landing page could be the answer! WSI can not only help you identify when and where you should be using a landing page, but we can also help you develop a landing page that converts!