Facebook is often thought of as a site where young college students socialize and discuss the latest event and what to wear. For many it is the last place they would think to promote their business using Facebook social media marketing. However InsiderFacebook.com has reported that while two years ago Facebook's demographic was made up of those 35 years and older, today it's made up of woman over 55. In fact, 45% of Facebook's audience is 26 years and older.
Each user spends their time on Facebook in different ways; however the average user is spending 55 minutes a day on the site. Think of that as 55 minutes with a captive audience who is not getting up for a snack during the commercial breaks. Facebook social media marketing has so much information about its users that you can target a marketing campaign to women between the ages of 24-30 years in a specific geographic location and have their relationship status set to 'engaged'. In fact a photography studio called CM Photographic did just this and over the period of 12 months generated $40,000 in revenue directly from the $600 they spent on this Facebook social media marketing campaign.
Not sure how to get Facebook to work for you? "
Follow these four steps to market your business on Facebook:
1. Facebook Advertising - determine your target audience including age, sex, location and lifestyle. While those people may not be searching for your product on Facebook they are in a position to need your services. Use Facebook's business tools to write optimal ads and ensure that your campaign is strong enough to entice your potential customers.
2. Facebook Pages - Facebook requires you to have a personal page before you can have a business page. Due to the nature of Facebook you may have concern that a photo of you asleep on the couch with a magic marker mustache courtesy of your toddler is not how you want your business associates to see you. Facebook's privacy settings allow you to totally separate your personal and business pages while also allowing you to control what information you want users to be able to see. Familiarize yourself with these settings to ensure that you won't have any personal and professional blunders.
3. Get The Word Out - Now that you have a Facebook Page it's time to spread the word.
• Send an email blast to your contacts alerting them of the page.
• Use your website to alert visitors that they can find you on Facebook.
• Encourage people to follow you on Facebook by using a contest or promotion.
• Run a Facebook ad campaign targeting your ideal audience and invite them to join your fan page.
4. Facebook Events - By inviting your audience to events via Facebook you are utilizing the event tool while promoting your company. When someone replies that they will be attending your event it automatically gets posted to their Facebook page thus alerting all of their friends and potentially encouraging them to attend as well or at least find out more about you.
Facebook has proven that it is here to stay. It's time to start using it to your advantage and incorporating this into your social media marketing campaigns.
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Facebook Social Media Marketing - How to Use Facebook to Market Your Business
Ryan Adams - Saturday, May 08, 2010
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