Internet Marketing Tips, Tools and Strategies

Understanding the term 'conversion' and how it applies to internet marketing is very important for anyone running a business with a website. There are lots of internet marketing tools to drive traffic to your website. The trick is turning that traffic into sales and customers and that job falls on your website.

Here are 7 tips for improving your website's conversion rate.

1. Deliver Your Message - If you're walking around the mall and see a great outfit in a store window you may take a second look and consider going in. However it is the store across the way with the large 40% off all woman's boots is probably more likely to entice you into their store. You need to do the same thing with your website. When consumers are searching for products make sure your listing shows up with an appealing call-to-action.

2. Shorten Your Copy - People who are searching the web are not interested in lengthy copy. Be short and keep copy in short sections. This will help decrease your bounce rate.

3. Make Yourself Accessible - You don't want customers hunting for a way to reach you. Put your phone number on every page and use a contact us form with less than five entrees.

4. Utilize Auto Responses - Put a contact us form on every page of your site. Then when someone fills out your form you have their email address as well as the information of what page they were on when the filled out the  form. Use this to follow up with an auto response back to them.

5. Design For Your Audience - The overall layout of your site needs to be pleasing to your target audience. Design your site to enhance their experience.

6. Make Color Work For You - There are many studies out about how people react to certain colors. Get some information on color psychology and fill your site with colors that will speak to the mood you want your customer to be in while viewing your products.

7. Use Images Wisely - When planning your website don't focus so much on layout and content that you forget to choose great images. Photos can make a big difference in keeping your visitor on your site.