Internet Marketing Tips, Tools and Strategies

Content marketing continues to be a great way to improve search engine visibility in 2010, and improve the "stickiness" of your site. Content marketing is when you publish, promote, and syndicate content this is valuable, interesting, and relevant to your brand and overall marketing strategies.

Focus on creating "keyword" rich content that aligns well with the keywords you are targeting for your site and be sure to provide content that reads well and is written for the user, not for the search engines. Many clients tend to get one or the other of these key points, but often fail to utilize both strategies (keyword rich content & written for the user). A recent client of ours provided a well written article, but failed to use any of the keywords that we were trying to target for the search engine optimization campaign. I suppose you can't always use your keywords for every article, but it certainly makes sense to try.

Create optimized content that is specific to what your target audience is searching for:
• Identify the information needs of your target audience
• Analyze your ideal persona's needs
• Include a clear "call to action" in each article and content piece. Your readers will often do what you tell them to do. Call Now! Get More Information. Download Our Free Whitepaper. Buy Now.
• Provide information that fulfills the need of each of your personas - Can't always be done with 1 content article, provide multiple articles over time that speaks to all of your target audience.

Once your content is written, you need to distribute it. First, make sure your content article is on your website as a web page. You can offer a PDF version, but an actual page will allow you to setup internal links to other pages (improves SEO and usability) and add analytics to track the popularity and success of your articles. Use an initial push strategy to begin marketing your content (social media, article marketing sites, blogs, and market it on your own site). This will help get people interested in your content and hopefully they will begin to share it with others. Wherever possible, always include a link back to your article on your site or a targeted page on your site.