It seems everywhere we look nowadays there is someone on a smart phone surfing the web, updating their Facebook page, or composing a Tweet. The popularity of mobile users on the Internet is growing, is it time you looked at creating a Mobile Website?
Google reports that about 1 in every 7 searches on the Internet are from a mobile device and by 2013 there will be more searches from mobile devices than from desktop devices. In fact 25% of Internet users around the world are “mobile only” right now, yet not many websites are mobile enabled.
You might not think that a website optimized for mobile usage is that important, but you have to consider a few key factors before making that assumption:
Search Engine Relevance – Search engines (such as Google, Bing, Yahoo, etc.) are trying to give their users the most relevant content and the best user experience they can. If a user is searching for a particular website on a mobile device, most search engines can detect what device the search is being conducted on and will give preference to mobile websites (or mobile enabled websites) over non-mobile counterparts.
User Experience – A user is not going to dedicate time to viewing miniature versions of full websites if they do not function properly on their smartphone/tablet – basically every site that is not built for mobile devices specifically are going to function this way. Patience on the Internet is short, most users won’t “waste” their time by making text bigger and moving the website around the screen to read everything. Also, most users are trying to physically push on buttons with their finger thanks to touch screen advancements and zeroing in on a small icon with a forefinger isn’t always the easiest thing to do.
Digestible Information – Mobile users are not always looking for the same information that they would search for from a desktop; navigating through a mobile website on a phone is usually a “short and sweet” affair. Mobile searcher's wants are typically less, but more specific so you want to be sure you are giving them exactly what they are looking for. What is the most sought after items mobile Internet users are looking for on a mobile site? Company information, destination information, contact information and social media.
Now that you understand why mobile website development is important and what mobile users are looking for, creating a mobile friendly version of your company website makes sense. Right? Why not get started today by downloading our free Mobile Marketing Strategy Kit.
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