Internet Marketing Tips, Tools and Strategies

Landing pages are tricky and extremely important tools. Many people believe that success has been reached when someone clicks through to your landing page, however that is only half the battle. You got their attention enough to push them further but it's the landing page that needs to seal the deal and drive your consumer to take action.

Tafadzwa Marapa recently shared 6 rules of creating powerful landing pages:

1. Determine your customer goal - It's up to you to decide what you want your visitor to do upon reaching your landing page. If you don't make it obvious what they should do upon arriving to your landing page then there's a good chance they will leave without taking any further action.

2. Make your landing page consistent with your ad - Using a consistent message from your ad to your landing page will help the visitor to understand the action you are encouraging them to take. It also let's the visitor know they've landed in the right place. This increases the likelihood that the visitor will follow and complete the path you've set out.

3. Present a professional design - Your landing page should meet or exceed the design standard set by your website. The page needs to look professional and be well designed with quality graphics.

4. Don't offer extra links - Keep your landing page to one message goal. Don't throw all kinds of links in there and hope the viewer finds something they like.

5. Call for action - If a consumer has clicked through to your landing page they are interested in your product. Make sure they know what to do upon arriving to the landing page to complete the process.

6. Track your results - Is your PPC campaign cost effective? Make sure you can measure your results. Track your conversion rate & the marketing cost per sale.

Click here to read Marapa's blog post entitled The rules of creating powerful landing pages.